Are ATM’s Really Necessary Anymore?

Understand Why The ATM Machine Remains An Intricate Part Of Banking

When the ATM first arrived on the scene it was revolutionary and really added to the convenience of banking. The average consumer now takes this machine for granted and often thinks of it as just something that is largely separate from the bank itself. The average person doesn’t really realize how much this machine has changed over the half-century that it has been around.

The ATM Machine Is No Longer Just An Outlet For Getting Cash

When this machine was first introduced its sole job was to dispense cash during and outside of traditional banking hours. This is no longer the case. In addition to doing this traditional job, it is now a tool that can be used to more conveniently pay bills, purchase certain types of tickets, and is now evolving to do other things such as foreign currency exchange. It is estimated that close to a half a million dollars is withdrawn from an ATM machine every second. This clearly demonstrates that using this machine as a dispenser of money is still its most common purpose but no longer its only purpose.

Will Internet Banking Eliminate The ATM Machine?

Many consumers and those in the banking industry often contemplate whether or not internet banking will eliminate the need for ATM machines. The reality is, however, that the exact opposite seems to be the case. As technology improves so does the overall functionality of the ATM and that makes it increasingly useful for consumers. Currently, ATM machines are seeing an increase in use even with the rise of internet banking.

As consumer habits change, the banking industry is looking at how it can improve the functionality of these machines to meet those changes. Throughout Asia, the new ATM machines are being installed in record numbers. North America and Europe are also seeing a significant change in the technology used, as well as the placement of these types of machines.

Usability And Safety Are Some Of The Biggest Changes Coming With ATM Machines

Because ATMs continue to be very useful and highly used by consumers, the banking industry is looking at how it can make these machines more usable and safer. By increasing the number of different types of transactions that can be made from these machines it will make them highly relevant for the future. By creating innovations that reduce the chances of fraud it improves the safety of using these machines and that will further propel the popularity and use of them.

Although some speculated that the coming of age for internet banking might bring an end to the ATM machine it is doing the opposite. For all the advantages that internet banking offers there are still some things that the ATM machine simply does better. As a whole, the banking industry is in the process of adding features to these machines and increasing the number of machines available in areas where they are needed. Within the foreseeable future, there is no doubt that the ATM machine will remain and continue to be a very intricate part of the banking industry.

How an ATM Can Help Your Business Attract More Customers


Owning a business is part of the American dream. However, keeping a business or store afloat is where the hard work lies. It can especially be difficult if sales or revenue becomes stagnant. Fortunately, there are ways to refresh your business and even attract new customers to your store. One of these ways is to install an ATM. Why?

  1. A Number of Individuals Prefer Cash

When it comes to making purchases, a large number of individuals prefer to pay using cash rather than with their credit or debit card. This is especially true of impulse buys, especially when the total for their purchase is a small number. Therefore, if you run a store, you are doing your business a great disservice by not making an ATM available for those who prefer to pay using cash. Studies have shown that not only does an ATM bring more individuals to your place of business, but those using the ATM to withdrawal cash are also more likely to make a purchase at your store after they have cash in hand. This is one reason it’s quite smart to get an ATM for your business to give your customers an easy cash option.

  1. No Purchase? You Still Make Money

It has been shown that featuring an ATM within your store or business increases foot traffic, which is one of the best ways to increase sales/revenue. But what if the individual visiting your ATM does not end up making a purchase in your store? You can still make money. That’s right! Featuring an ATM in your place of business is an excellent way to ensure that you make passive income. Most ATMs charge a fee in order to be used. While you do not want to institute a large fee that scares away customers, an ATM with a modest fee is still a great way to bring in money for your business even when the customer using the machine does not buy from you, or when your business is not, in fact, a store. In that sense, you are losing money by not keeping an ATM in your business for the use of your customers.

  1. Tips to Increase Traffic to Your ATM

How can you ensure that your customers see that your business features an ATM, as well as bring new individuals to your machine? One way is to make use of signage that makes it clear that an ATM is on the premises. Signs are relatively inexpensive and excellent for bringing in individuals who are on the lookout for an ATM. A bright and colorful LED sign is recommended for getting attention outside of your store, while you can use simple signs inside your place of business to point the way to your ATM.

It’s also recommended that you place the ATM inside your store where it can be easily seen by your customers. Close to the main entrance or in an open area is a prime location. That way, your ATM can be seen by your customers who are coming inside for any purpose. In the event that they need cash, seeing your ATM can give them the ability to withdraw cash with you rather than visiting another location.

It’s clear how an ATM can bring more customers, and therefore more revenue, to your place of business. So what are you waiting for?

Banking in the Modern Era

How Banks Work In Our Modern Wold

it can be difficult to understand banking since there are so many different types of banks including commercial banks, savings banks, cooperative banks or savings and loan associations, and credit unions. The primary function of a bank is to lend money deposited by account holders to other borrowers who need it for financing business, buying a home, or sending children to college.

Banks create money by making loans. The amount of money that banks are allowed to lend is subject to a reserve requirement by the Federal Reserve. For example, if the Federal Reserve requirement is 10% and a bank receives a deposit of $100, the bank is allowed to lend $90 which goes out into the economy. Eventually, it will be deposited in a different bank where it is again lent out with a 10% reserve which amounts to $81, and so on.

The depositing customer gets a small amount of interest on savings while the lending customer pays a much larger amount of interest on loans. The bank makes money by keeping the difference. The amount of interest a bank charge depends on several factors including the amount of money the bank has on deposit and how many people want to borrow funds. It is also dependent ‘funds rates’ – the interest rates that banks charge between themselves for short-term loans they need to make in order to meet their requirements. Because lending money is a risky enterprise for a bank they will charge higher interest rates for larger and riskier loans.

How Modern Banks Make Money

There are 3 main sources of revenue for banks in retail banking today:

  1. Net Interest Margin
    Net is the difference between the amount of interest the bank pays to depositors and the amount of interest they receive from borrowers. With current low-interest rate policy by the Fed, it means that depositors get very little interest on their savings while bank margins are very high.
  2. Interchange
    Every time a purchase is made at a store using a credit card, the merchant pays a percentage of the purchase price to the bank. This is called an interchange fee which could be around 1.7% for credit cards and 1.1% for debit cards. Because most Americans spend more than they save, this is a huge revenue stream for banks.
  3. Fees
    The bank charges various fees for their services. This includes ATM fees, monthly service fees, late payment fees, overdraft fees, and penalties. It is estimated that the average household in the US ends of forking out over $200 annually on overdraft fees and bounced checks. Along with foreign exchange charges, these fees can add up to more than 50% of revenue for larger banks.

All this revenue becomes a real cost to customers in the form of fees that show up on monthly statements as well as implicit fees of interchange and net interest margins as merchants pass on the cost of interchange to their customers in the form of higher prices. In effect, every time a person uses a bank service a fee is charged.

Of course, there are costs associated with banking including maintain IT systems, ATM networks, call centers, marketing and advertising, and paying salaries. Maintaining branches used to be a huge cost, however, being online has reduced these costs considerably as very few people actually visit the bank nowadays.

After the recent banking crisis the banking market is now dominated by a handful of large banks and at the scale they operate, retail banking is immensely profitable for them. However, without banks it will be impossible to function in a modern society.